Chopard

Strategic Promotion for Chopard at Mille Miglia 2025

This project, in collaboration with Chopard and Domus Academy, developed strategic campaigns for Mille Miglia 2025. A gamified experience during the race merged exploration with Chopard’s timepieces. The social media campaign used storytelling and user-generated content to highlight Chopard’s craftsmanship. The approach balanced physical and digital experiences, aiming to attract new consumers and deepen brand loyalty.