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P[inch]*

How to measure poke and pinch on provocative fashion

A lazy persons guide to fashion commentary. It unveils provocative fashion's inner workings. P[inch]* delves into the "Thought Behind" every trend, exploring the psychology and hidden forces that shape the fashion industry.

Ishita Mahajan

Using fashion as a force for good, focusing on sustainability and impactful storytelling. I'm a multidisciplinary fashion designer with a passion for conceptual design and a fascination with systems, ethical practices. My design journey draws inspiration from contrasting aesthetics and a desire to use fashion as a powerful voice.

Bachelor of Design
2020-2024

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