Urban Utility Jacket

Daily challenges faced by female students

This project is rooted at an user-centric approach, the Urban Utility Jacket addresses the daily challenges faced by female students who commute by metro and carry heavy shoulderbags. It combines modern design with comfort, mobility, and practicality, translating real user needs into a functional design. The result is a secure, intuitive, and practical wearable garment suited for the modern urban commute.